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How to Read Self-Help

  • A large part of the self-help’s bad reputation is due to the fact that lots of people read self-help, but those same people seem to keep reading self-help.
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  • We’re embarrassed by self-help because (at its best) it’s full of banal platitudes—but these are platitudes because they’re so general.
  • A good rule of thumb is that arcane wisdom is rarely right. By I mean anything that is not immediately obvious