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How to Sell Good Ideas

  • He [Gladwell] effectively reinvented the position of public intellectual for readers who aren’t interested in rarefied academic debate but in ideas that make new sense of the world.
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    • Note: Not even necessarily correct ideas, just ideas that provoke new thought … too many people dismiss Gladwell once they find something wrong in his claims.
  • But there is an important role for writers who speculate, make unusual connections, and even push things too far from time to time. Non-scientists have something valuable to offer science itself, not least cultural currency; whether the “10,000-hour rule” is right or not, the debates it inspired have deepened our collective understanding of high achievers.
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