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- These and more led me to a rule on every editorial team I’ve worked on: Don’t mention the competition. Don’t review competitors’ apps. Don’t write roundups about your product’s category. You’ll always look biased at best, deliberately misleading at worst.
- whenever possible, I’d try to write positively. If there’s nothing good to say about a product, perhaps it’s not worth covering. So we’d treat the stuff we did cover as being recommendations. Wirecutter’s similar stance is to feature the stuff they recommend, then list all the others at the end to show the work behind picking the best. You avoid making enemies, keep things positive, and help readers know what to use instead of only what to avoid.